6 Video Marketing Ideas to Increase Sales, Brand Awareness and Profit

Video Marketing Ideas If video is not part of your current marketing plan, then it should be. This is something that has been said time and time again. Video is not going anywhere. In fact, video is one of the hottest Internet mediums at the moment, and this is doubly true for brands making good use of thoughtful video marketing strategies. But where should the uninitiated businesses know first about this medium?

Gone are the days of the stuttering, jerky video that plagued the Internet in its earlier days. It is now super easy to stream high definition 1080p video to multiple devices and let’s not forget that consumers are far more likely to purchase a product after they have watched a detailed video review of the product and video is quickly taking over social media.

Yeah, it is safe to say that video can and will help your business grow significantly. Here are a few video marketing ideas to help get you started.

Get Personal

People like to feel like they are personally connected to a business and video gives them the perfect way to achieve this. It could be something as simple as introducing yourself, your staff or giving a tour of your facility. Small personal touches like this help to build trust. Trust then leads to sales.

Create Product Previews

It can be difficult for new products to gain the traction they need to earn sales. Creating new product previews can help build up hype around the new product and it can be done with something as simple as a smartphone. Social media networks like Snapchat, Vine and Instagram were built on this type of content and people are devouring it every chance they get.

Create Product Highlight Reels

There is no reason not to highlight existing products too. You could create individual videos for each product or you could combine several products into one highlight reel. Once again, this can all be done without the need of expensive film equipment. All you need is your average smartphone to get it done.

Make Complications Simple

If you happen to have a product or service that is often considered too complicated to operate or understand, then this is the perfect opportunity to create a video that demystifies the product or service. Break the complications down in an easy to understand way that helps everyone get a much better understanding of what’s going on.

Put Happy Customers In the Spotlight

People love seeing social proof. Several of the largest online mega-markets were built off of nothing more than social proof and happy customers who are singing praises of your products or services are the best way to accomplish this. These videos help convert window shoppers into buyers. Once again, you don’t need Steven Spielberg to help your direct this type of video content. Just let your customers say what matters most to them.

Create A Video FAQ

Almost every website has a section dedicated to the most frequently asked questions about a business. Create a video that presents these questions along with answers and watch your conversions go up. Not only will you be helping your customers by providing them with the answers they are looking for, but you will also be earning their trust. Videos showcasing customer concerns and needs work best in longer format, so look to YouTube and Vimeo for hosting and sharing these types of videos.